How can we make the decision between these two types of stickers? Whether to choose standard or label printing roller depends mainly on what you need to. Our roll labels, for example, is ideal for product packaging or outdoor use, because their equipment is waterproof, they also come in shapes like cut circle or oval. Our standard labels on the other side is convenient for distribution of promotional materials, as they are cut, you also have greater flexibility to custom label printing with this product, because you can define your own size.